A selection of idents I directed for Monarch’s “Winter Blues” campaign to play either side Channel 5′s weather forecasts.

There’s also the webisode series. It’s a parody of a daytime doctors surgery tv drama series to extends the, ‘cure for the winter blues’ campaign idea. Each film has a number of continuity errors – we set a competition around them. Spot all the errors and win free flights. It ensured people watched them and was a huge success.