“Come up with an original on-pack promotion idea that generates masses of on line interest”, they said. “How about a competition where the top prize is a person? The winner gets a person for a day to do what they want with, within reason.”
The agency and the client loved it, “Win Warren” was born. There were six different winners. We filmed each of the days events and posted them on the Frijj website. We also wrote and filmed a fake conference call in the Frijj marketing department to launch the idea and create a pre-competition buzz. The campaign was a runaway success.