Olgilvy asked us to come up with a bunch of amusing on-line clips as part of the new Huggies campaign. Our best idea involved us filming on the set of the main tv advert, and because we were brought in early in the creative process we were able to do it. This allowed us to fully align the on-line content with the tv idea. We combined our footage with some of the rushes from the tv ad to produce over 30 clips, including the teaser advert for French television. Filming on set also meant we could supply a “Making of film” with the behind the scenes footage we’d collected.

Directors: James Haworth & Pete Cain